Imagine you arrive at a store on a rainy day, you expect to enter and feel a cool breeze of air conditioning and a smiling face welcoming you, service people offering their help and even background music that makes your stay pleasant while shopping, but to your disappointment, the electric front door is slow and squeaky. Cool at all because the air conditioner has broken down, the seller is not sympathetic and even the products you were looking for are out of stock. You will probably follow in your footsteps, and look for another store to make your purchase down the street.
The professional term for this scenario is called shopping experience, and when we deal with websites, we call it user experience.
Unsurprisingly, similar to off-screen life, even when browsing websites, users are looking for a convenient, fast, pleasant and accurate browsing experience for them. Why is this so important? For the simple reason that if users do not enjoy the tourist on your business site, or do not find what they are looking for, and better as soon as possible, they will abandon the site very quickly, click through to your competitor, and most likely not give you another chance to disappoint them.
But the user experience has a heavier weight than that, because Google’s search engine, which is used by more than 90% of surfers in the State of Israel when searching for information, product or service on the web, detects abandonment of the various sites, and based on the user’s time. Promote it to the top of the search engine, that is, to the top places in Google, or lower it far down, which will significantly hurt your site’s chances of succeeding, gaining popularity and yielding business growth for you.
These are just a small part of the reasons why building the user experience is an integral part of characterizing a website, and based on the experience we want to build for surfers we choose how to program and design the site. If so, what are the parameters that are important for us to consider when building the user experience?
Developing and building a business website is a significant step, but it has to be done in a smart way, which is appropriate for the changes that the digital world is experiencing in the modern age. A correct and accurate user experience will give your customers and potential customers who come to the site a quality and good browsing experience, which will make them stay there a little longer and return to it when they need your service again. Our company specializes in building a user experience for a variety of businesses and websites from different fields. Feel free to browse us for a cup of coffee, and discuss the user experience you will want to build on your business website for your customers.